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Your Best Face Forward

Smart Self-Care for Every Man

Our Secret Weapon

Okay, it’s not a secret. We use cactus extract in all our products—a premium ingredient proven to soothe and protect skin.

Simple Grooming

No need to complicate things. Our simple (yet smart) routine keeps your skin clean, hydrated and protected all day and night.

The Best of the Best

We leverage advanced Korean innovation to stay 10 years in the future, so you always look like you’re 10 years in the past.

Award Winning

Best Sunscreen

Our Daily SPF + Moisturizer was named Best Sunscreen by AskMen's 2019 Grooming Awards.

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